Advertising and New Media

Advertising and New Media

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This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove a€˜Real Beautya€™ and Axe/Lynx a€˜Effecta€™ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.In other years the ticketing process required concert-goers to register online with Coca-Cola. ... Apple developed a radio-frequency identification (RFID) device that enables the iPod Nano to interconnect with ... They can also share playlist information, and buy Apple iTunes and other Nike and Apple branded products andanbsp;...


Title:Advertising and New Media
Author: Christina Spurgeon
Publisher:Routledge - 2007-10-31
ISBN-13:

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