Advertising and New Media

Advertising and New Media

4.11 - 1251 ratings - Source

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove a€˜Real Beautya€™ and Axe/Lynx a€˜Effecta€™ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.In other years the ticketing process required concert-goers to register online with Coca-Cola. ... Apple developed a radio-frequency identification (RFID) device that enables the iPod Nano to interconnect with ... They can also share playlist information, and buy Apple iTunes and other Nike and Apple branded products andanbsp;...

Title:Advertising and New Media
Author: Christina Spurgeon
Publisher:Routledge - 2007-10-31

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA