Advertising Myths

Advertising Myths

4.11 - 1251 ratings - Source

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.A BAT-owned brand, Rothmans, has already launched a a#39;pub quiza#39; form of promotion in the UK in which smokers are encouraged to contact the company with answers to a series of questions found in cigarette packs. ... addictive consumption practices in relation to the advertising of tobacco and alcohol, the regulations actually open up the terms of such practices making them available in new ways toanbsp;...

Title:Advertising Myths
Author: Anne Cronin
Publisher:Routledge - 2012-11-12

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA