Chi-thinking: Chiasmus and Cognition

Chi-thinking: Chiasmus and Cognition

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Key terms. chiasmus, rhetorical figure, cognitive rhetoric cognitive semantics, iconicity, Kenneth BurkeThe reviewer applauded Nissana#39;s take-charge SUV: a€œthe Xterra has the right look for this kind of vehicle. ... In 2002, when I wrote the previous sentence, I anticipated that the X in the name would enhance the producta#39;s attractiveness to theanbsp;...

Title:Chi-thinking: Chiasmus and Cognition
Author: Patricia Ann Lissner
Publisher:ProQuest - 2007

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