CIM Coursebook Marketing Fundamentals 07/08

CIM Coursebook Marketing Fundamentals 07/08

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.Supporter Continued satisfaction on the part of the customer supported by high levels of customer service and support is ... Benefits to the customer could be not only a#39;financiala#39;, for example, price discounts for loyalty, free gifts, loyalty points and so on; ... In this way, it is hoped to immediately strike up a more personal relationship with the Mercedes customer. Creating structuralanbsp;...

Title:CIM Coursebook Marketing Fundamentals 07/08
Author: Frank Withey, Geoff Lancaster
Publisher:Routledge - 2013-05-13

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