Competitive Dynamics in the Mobile Phone Industry

Competitive Dynamics in the Mobile Phone Industry

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This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.Another example is Sony-Ericssona#39;s Walkman Phones, which, starting in 2005, has encouraged other vendors to ... in a specific conversation centered around technology intensive industries, or who are looking for new directions to guide theiranbsp;...

Title:Competitive Dynamics in the Mobile Phone Industry
Author: C. Giachetti
Publisher:Springer - 2013-07-22

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