Competitive Inteligence 2.0

Competitive Inteligence 2.0

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The recent a€œconcept of 2.0q, a consequence of qWeb 2.0q, discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the q2.0q and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.[BRA 06a] Brazilian Ministry of Development, Industry and Foreign Trade, Manual do Gestor de Telecentros de InformaAsApo e ... [NOR 94] NORTH D., Institutions, Institutional Change and Economic Performance, Cambridge University Press, Cambridge, 1994. ... [YOL 04] YOLIN J.M., Internet et entreprise: mirages et opportunitAcs, MinistAure de la#39;Economie, des Finances et de la#39;lndustrie, Paris, 2004.

Title:Competitive Inteligence 2.0
Author: Luc Quoniam
Publisher:John Wiley & Sons - 2013-02-04

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