Critical Success Factors of Mobile Payment

Critical Success Factors of Mobile Payment

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Inhaltsangabe:Abstract: Mobile payment (mPayment) can be understood as every payment where at least one participant applies mobile phone technology, thus, uses a mobile phone. But due to technological progress it seems reasonable to classify other devices like a Personal Digital Assistant (PDA) or devices with embedded Radio Frequency (RF) technology as mobile payment devices. However, mobile phones today clearly outnumber every other mobile payment device. Penetration rates are forecasted to reach almost 80% in Europe by 2005. The number of worldwide cellular subscribers is expected to pass one billion by 2003. By 2005 there will be more mobile phones worldwide than TVs, fixed line phones, and Personal Computers (PC). Driven by the increasing penetration and resulting business opportunities, numerous mPayment solutions have been offered by payment service providers, telcos, and financial institutions. The variety of applicable technologies, the possible linkage between the financial instruments, and the mPayment device combined with different payment scenarios offer a wide landscape of mPayment solutions. Besides technology, questions dealing with consumer expectations, factors thriving or inhibiting a widespread adoption, and with it related penetration strategies for payment service providers have to be carefully researched to develop a successful mPayment. Based on diverse motivations and influenced by recent technology development banks, telcos and start-up companies endeavour to build a successful mPayment that meets the expectations of consumers and merchants. The research question of this paper focuses on factors that can be identified as crucial to drive the success of mobile payment systems. Therefore, the first goal is to give an introduction to the mPayment landscape as a foundation for further research. The second goal is to derive key factors influencing the success of an mPayment from theoretical models and by reviewing related literature. The research concentrates on business to consumer (B2C) and consumer to consumer (C2C) payment on the European and United States (US) market. Neither cross border payments nor business to business (B2B) payments are described in this paper. Inhaltsverzeichnis:Table of Contents: CONTENTSI TABLE OF EXHIBITSIII TABLE OF CHARTSIV ABBREVIATIONSV 1.INTRODUCTION1 1.1Motivation1 1.2Goals of the study2 1.3Structure2 2.TRADITIONAL AND FIXED-LINE ONLINE PAYMENT METHODS4 2.1History of payments4 2.2Traditional payment methods5 2.3Fixed-line online payment methods7 2.4Summary8 3.MOBILE PAYMENT9 3.1Market and players9 3.2Mobile hardware13 3.3Connection technologies14 3.3.1Cellular network technologies15 3.3.2Proximity technologies19 3.3.3Wireless Internet technologies22 3.4Types of mPayment24 3.4.1mPayments applying cellular network technology25 linked to phone bill25 linked to bank or credit card account26 3.4.2mPayments applying mobile Internet technology26 online payments26 3.4.3mPayments applying proximity technology28 chip29 chip29 slot31 3.5Describing criteria32 3.6Summary35 4.CRITICAL SUCCESS FACTORS37 4.1Contingency factors37 4.2User specific factors38 4.3Value creating factors40 4.3.1Diffusion of innovations theory41 4.3.2Technology acceptance model42 4.3.3Network externalities theory43 4.3.4Customer perceived value45 4.3.5Critical value creating success factors46 4.4Summary52 5.APPLICATION CASES53 5.1Paybox53 5.2Speedpass55 5.3PayPal57 5.4Firstgate59 5.5Summary60 6.SUMMARY AND OUTLOOK62 REFERENCESIX APPENDIXXXI A 1.Traditional payment methodsXXI A 1.1Basic payment proceduresXXI A 1.1.1Payment by cashXXI A 1.1.2Payment by chequeXXIII A 1.1.3Payment by giro or credit transferXXV A 1.1.4Debit charge procedureXXVI A 1.2Card based productsXXVII A 1.2.1Payment by cash cardXXVII A 1.2.2Payment by debit cardXXVIII A 1.2.3Payment by credit cardXXXI A 1.3Payment related termsXXXIV A 1.3.1Cash on DeliveryXXXIV A 1.3.2Payment by billXXXV A 1.3.3Electronic Bill Presentment and PaymentXXXV A 2.Fixed-line online payment methodsXXXV A 2.1Electronic counterparts of basic payment proceduresXXXV A 2.2Encryption channelsXXXVI A 3.Mobile device related technologiesXXXVIII A 3.1SIMXXXVIII A 3.2SATXXXVIII A 3.3WIMXXXIX A 4.Relations between critical success factorsXLfob contains no financial information like credit card numbers. Processing depends on the ... PayPal. PayPal belongs to the group of personal online payments and was founded in 1998 by Peter Thiel and Max Levchin. It is a publicly tradedanbsp;...

Title:Critical Success Factors of Mobile Payment
Author: Christian Hort - 2003-04-07

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