Customer Choice

Customer Choice

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As the electric utility market is opened up to competition, you can rely on this how-to guidebook to help you avoid mistakes made during retail pilot programs. This book is an appraisal of efforts made over the past year in the electricity industry -- and in other industries that already have made the transition to competition. You'll get a hands-on approach to retail customer choice...weigh the strengths and weaknesses of alternative solutions, discover actions to avoid, and implement checklists to keep you on track. Focus on winning solutions for lowering costs, provide informative price signals, find hedging instruments you can use to mitigate financial risk, and create a wide range of new service options.This high-tech, computer-driven market response system has reduced inventory, widened customer choice and cut restocking ... Its approach has now been adopted nationwide.5 Nintendo Company Ltd. This Kyoto-based entertainment company is well known for ... It chose customer service as the linchpin for maintaining market share. ... phone and called Nintendo with ideas. ... its 800- number greeting, in its catalogs, on its direct mail pieces, and in its trade- magazine advertisements.

Title:Customer Choice
Author: Ahmad Faruqui, John Robert Malko
Publisher: - 1999-02-01

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