Def Jam, Inc.

Def Jam, Inc.

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In the early a€˜80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York Citya€™s urban underclass would one day become a multimillion-dollar business and one of musica€™s most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the companya€™s incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandalsa€“including The Beastie Boysa€™s departure from the label and Rubina€™s and Simmonsa€™s eventual partinga€“to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmonsa€™s magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decadea€“and a companya€“that turned the music world upside down. She takes you back to New York in the a€˜80s, when late-night spots such as Danceteria and Nella€™s were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jama€“a must read for any fan of hip-hop as well as all popular-culture junkies. From the Hardcover edition.The occasion was a historic shoot for a a€œDef Jam Reunion, a€ as the headline read, in Vanity Fair magazinea#39;s annual music issue. ... Also missing from the picture were the Beastie Boys, Def Jama#39;s first platinum-selling group. Although they spentanbsp;...

Title:Def Jam, Inc.
Author: Stacy Gueraseva
Publisher:One World/Ballantine - 2011-03-30

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