Dialogmarketing Perspektiven 2010/2011

Dialogmarketing Perspektiven 2010/2011

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Der Sammelband Dialogmarketing Perspektiven vereint aktuelle FachbeitrAcge und Forschungsprojekte zu Themen des Dialogmarketing. Er geht zurA¼ck auf den 5. wissenschaftlichen interdisziplinAcren Kongress fA¼r Dialogmarketing, den der DDV im Oktober 2010 an der Hochschule Offenburg veranstaltete.Kotler, P.; Keller, K.L. (2006): Marketing Management, 12th, Upper Saddle River, NJ. Mann, A. (2004): Dialogmarketing a€“ Konzeption und empirische Befunde, Wiesbaden. Mann, A. (2008): Dialogmarketing und Kundenvertrauen, in: Klumpp, anbsp;...

Title:Dialogmarketing Perspektiven 2010/2011
Author: DDV
Publisher:Springer-Verlag - 2011-05-20

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