Essays on the Neural Basis of Consumer Choice

Essays on the Neural Basis of Consumer Choice

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The dissertation adopts a theoretical framework developed in economics (Camerer et al. 2005) and psychology (Liberman 2007) to understand neuroscientific studies of behavior. The framework is a 2x2 combination of dual process theories that draws a distinction between cognitive processes that are either automatic or controlled and that are either internally (related to internal body states) or externally (related to sensory states) focused. Research hypotheses are developed and tested based on this framework. Special Knowledge of Our Own Actions? In other studies (Nisbett and Bellows 1976), subjects were grouped as experimental and observational subjects. The experimental subjects actually performed a task, while the observationalanbsp;...

Title:Essays on the Neural Basis of Consumer Choice
Author: William Hedgcock
Publisher:ProQuest - 2008

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