Fundamentals of Strategy

Fundamentals of Strategy

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Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.Its products included cookers, vacuum cleaners, washing machines, fridges, lawn mowers, chain saws and also tools for the construction and stone industries. ... division of Thorn EMI (UK) the outdoor products company Poulan/Weed Eater ( USA) and AEG Hausgerate (Germany). ... and 15 per cent in related products for professional users (such as professional food service and laundry equipment).

Title:Fundamentals of Strategy
Author: Gerry Johnson, Kevan Scholes, Richard Whittington
Publisher:Pearson Education - 2009

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