Gower Handbook of Customer Service

Gower Handbook of Customer Service

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This new Gower Handbook covers an area of management that is now regarded as fundamental to the success of any organization, whether it is in the private or the public sector. A team of experienced professionals and practising managers have pooled their expertise to provide nearly 50 chapters of current best practice in all aspects of customer service management, making this a valuable addition to the renowned Gower Handbook series.... strategy; and also on direct marketing campaigns and database marketing for clients such as Mercedes- Benz UK. ... in the training field, which provides customer service training primarily in the communications and financial services anbsp;...

Title:Gower Handbook of Customer Service
Author: Peter Murley
Publisher:Gower Publishing, Ltd. - 1997-01-01

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