Innovation Games

Innovation Games

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Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often cana€™t explain what they want. Now, therea€™s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customersa€™ true, hidden needs and desires. Youa€™ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers dona€™t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customersa€™ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customersa€™ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and RaD managers, CTOs and development leaders, marketers, and senior business executives alike.AirIT Sample Thank You Letter Reprinted with their permission, pages 140 and 141 show a copy of the letter AirIT sent to ... will help us better understand how we can effectively meet your needs through future product and service offerings.

Title:Innovation Games
Author: Luke Hohmann
Publisher:Pearson Education - 2006-08-28

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