Introduction to Retailing

Introduction to Retailing

4.11 - 1251 ratings - Source

This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business. These issues, deemed to be essential in the running of a retail business, include the following: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; promoting sales; blending store activities for success. The book places the relevance and importance of these issues in perspective and in a practical way illustrates the application of the theory. Activities are used to explain certain concepts and a number of South African examples can be found in the book to illustrate certain principles. Introduction to Retailing is an easy-to-read book, and offers students and business people alike a hands-on approach to fundamental retail issues.Whatever promotional activities small stores choose, they can take advantage of their ability to offer competitive customer services, ... promote best sellers a€c support advertising with in-store promotion and sales staff briefings a€c plan media campaigns to minimise expenses 2. ... Several months before their new home design centre opened, Harry and Betty Miller began planning their opening promotion andanbsp;...

Title:Introduction to Retailing
Author: D Nel, M C Cant, Cant, C Gerber-Nel, C Stanford
Publisher:Juta and Company Ltd - 2005-01-01

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA