Key Concepts in Marketing

Key Concepts in Marketing

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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.Modern examples of product orientation include the Kirby vacuum cleaner, which has a multitude of features and can clean virtually anything, and Microsoft Windows software. The end price of the Kirby cleaner is perhaps ten times that of aanbsp;...

Title:Key Concepts in Marketing
Author: Jim Blythe
Publisher:SAGE - 2009-03-05

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