Loyalty Myths

Loyalty Myths

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For example, a member might buy a Toshiba television set for C=400 and earn an air mile for each euro, and then, by using a NatWest Visa or Access credit card , earn one mile for each C=20 charged. Since each reward mile equals one mile anbsp;...

Title:Loyalty Myths
Author: Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Publisher:John Wiley & Sons - 2005-10-10

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