Mao in the Boardroom

Mao in the Boardroom

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Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original qChairmanq of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.MIT professor Cusumano unequivocally stated: a€œNissan has never really done anything well. ... Nissan from a loss of 790 billion yen ($6.56 billion) in fiscal 2000 to a record profit of 183.4 billion yen in fiscal 2002. 167 Theturnaround wasalso fueled by the success of its distinctive SUV, the Xterra (described by one reviewer as a€œa backpackon wheelsa€).168 Shiro Nakamura, oneof Nissana#39;s leaddesigners, anbsp;...

Title:Mao in the Boardroom
Author: Gabriel Stricker
Publisher:Macmillan - 2003-06-28

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