Markenmanagement in der Automobilindustrie

Markenmanagement in der Automobilindustrie

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Top-Manager und Vorstandsmitglieder bedeutender Automobilfirmen beschreiben anhand von Fallstudien ihre global anerkannten Erfolgsstrategien im Management ihrer Marken. Ein herausragendes Standardwerk fA¼r automobiles Markenmanagement auf nationaler und internationaler Ebene!This problem, which is very costly in terms of the pricing of the new vehicle and difficult to overcome, shows how long a ... shows in 2002 and 2003, are a far cry from the identical Chevy Celebrity, Pontiac 6000, BuickCentury and Oldsmobileanbsp;...

Title:Markenmanagement in der Automobilindustrie
Author: Bernd Gottschalk, Ralf Kalmbach, Jan Dannenberg
Publisher:Springer-Verlag - 2015-02-27

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