Marketing in Japan

Marketing in Japan

4.11 - 1251 ratings - Source

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.Ltd, 132, 228 Matsushita, 24, 72, 166, 183, 186, 191(n3), 201, 205(n17) K6nosuke, 186, 191(n3), 201 Mazda Motor Corp., 85, 233 ... Ltd, 39-40, 43, 233 Nippon Sangy6, 9-10, see also Nissan Nippon Steel, 11 Nissan Motor Co. Ltd, 10 , 14, 95, anbsp;...

Title:Marketing in Japan
Author: Ian Melville
Publisher:Routledge - 2012-05-23

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