Marketing to win

Marketing to win

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strategies for building competitive advantage in service industries Frank K. Sonnenberg ... 15 A study by the U.S. Office of Consumer Affairs reveals that consumers dona#39;t complain for three reasons: 1) they believe ... Few such programs, however, can match Nissana#39;s recent $5 million customer satisfaction survey. Nissananbsp;...

Title:Marketing to win
Author: Frank K. Sonnenberg
Publisher:Ballinger Pub Co - 1990-06-01

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