Marketing Your Service Business

Marketing Your Service Business

4.11 - 1251 ratings - Source

A practical grounding in the special techniques required for marketing a service business.... being in mass markets, i.e. fast moving consumer products where service deliverers are often employed as a#39;cheap labora#39;. ... Tescoa#39;s and Sainsburya#39;s, grocery hypermarkets in the UK, obtain superb results via the good work done by their part time checkout, and a#39;carry-to-the-cara#39; staff). ... a#39;Regimentationa#39; requires a uniform (work wear), a standard operations manual and a high level of supervision, even ifanbsp;...

Title:Marketing Your Service Business
Author: Ian Ruskin-Brown
Publisher:Thorogood Publishing - 2005

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