Mobile Commerce

Mobile Commerce

4.11 - 1251 ratings - Source

qM-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed.qThe aquot;telematicsaquot; industry is an emerging business area that allows car manufacturers and aftermarket producers to provide innovative solutions for information services. These information services include automatic and manual emergency calls, roadside assistance services, GPS, traffic and dynamic ... While there are already some mobile applications such as fleet management, other applications suchanbsp;...

Title:Mobile Commerce
Author: Brian Ernest Mennecke, Troy J. Strader
Publisher:IGI Global - 2003

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