Perceptions of Critical Strategies and Challenges for Shaping Masters' Programs in Public Relations in California Universities

Perceptions of Critical Strategies and Challenges for Shaping Masters' Programs in Public Relations in California Universities

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The purpose of this study was to analyze the perceptions of critical strategies and challenges for shaping Masters' programs in public relations in California universities. Using a qualitative approach, this study reported the findings from Web site review and interviews with leaders at four California institutions offering graduate work in Public Relations.All four universities noted that industry representatives served as advisors for curriculum development and program structure. ... faculty in three of four of these programs: California State University Fullerton, University of the Pacific, and University of Southern California. ... Interactive Teaching and Learning Another characteristic of high quality graduate programs found in the literature was aquot; interactiveanbsp;...


Title:Perceptions of Critical Strategies and Challenges for Shaping Masters' Programs in Public Relations in California Universities
Author:
Publisher:ProQuest - 2009
ISBN-13:

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