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In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations a€” in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nursesa€™ strike of 1977 and the fiasco of Information Canada. Jack Donoghuea€™s memoirs provide a different and instructive view on significant events in Canadaa€™s history.He had approached the medical policy board of the Department of National Defence, a new body designed to coordinate medical activities of the services, to supply nurses. Within less than a week, more nurses had arrived for duty. This groupanbsp;...

Author: Jack Donoghue
Publisher:Dundurn - 1993-01-08

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