Praxishandbuch Bibliotheks- und Informationsmarketing

Praxishandbuch Bibliotheks- und Informationsmarketing

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The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound. Open publicationIn: Library Management 32 (2011) 4/5, S.346a€“360 Helkulla, Anu: Characterising the concept of service experience. In: Journal of ... Stuttgart: Poeschel, 1978 Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm: Marketing-Management.

Title:Praxishandbuch Bibliotheks- und Informationsmarketing
Author: Ursula Georgy, Frauke Schade
Publisher:Walter de Gruyter - 2012-07-30

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