Price Management in Financial Services

Price Management in Financial Services

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Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, multi-channel pricing and non linear pricing. As exemplified by a large number of Simon-Kucher a Partners' international case studies, the book illustrates how such professional pricing techniques hold the key to enormous profit potential.... its use of online service, while the premium segment has a high utility for aquot; status productsaquot; (e.g. gold credit cards or VIP ... For example, Deutsche Bank, Credit Suisse and HSBC all have initiated a movement from product to target groupanbsp;...

Title:Price Management in Financial Services
Author: Georg Wuebker
Publisher:Gower Publishing, Ltd. - 2008

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