Product Network Analysis – The Next Big Thing in Retail Data Mining

Product Network Analysis – The Next Big Thing in Retail Data Mining

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One of the biggest challenges retailers have is the depth of data available for decision making, especially if they dona€™t have a loyalty program. Though limited, are retailers nonetheless maximizing use of their existing data today? The answer is no. Product Network Analysis opens a new range of insights which can maximize return on category investments.According to a 2011 study by Kantar Retail, 72% of retailers consider category management very/extremely important, ... Yet, for years, category management analytics in most retailers has not gone beyond using standard market research, anbsp;...


Title:Product Network Analysis – The Next Big Thing in Retail Data Mining
Author: Forte Consultancy Group
Publisher:Forte Consultancy -
ISBN-13:

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