Running Lean

Running Lean

4.11 - 1251 ratings - Source

We live in an age of unparalleled opportunity for innovation. Wea€™re building more products than ever before, but most of them faila€”not because we cana€™t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. Thata€™s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a qproduct/market fitq for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone whoa€™s interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to qpivotq by changing your plana€™s course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your qbig roundq of funding Get on track with The Lean Series Presented by Eric Riesa€”bestselling author of The Lean Startup: How Todaya€™s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businessesa€”The Lean Series gives you solid footing in a proven methodology that will help your business succeed.CASE STUDY CloudFire: Prioritize Where to Start Figures 4-2 through 4-5 depict all the CloudFire Lean Canvases followed by ... PROBLEM SOLUTION UNIOUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS Sharing lots of ... gallery 0 o an a#39;VI eo Bmhday parties aren swi young Apple MobileMe, R _ Shared an album sharing without the kids ... _ Early adopter: SmugMug Pro, Photo Shared 8}aquot; album Photo and video CAdld Adaaquot;a#39;aquot;9 Wedding Shelter and/0a#39; a#39;aquot; de0anbsp;...

Title:Running Lean
Author: Ash Maurya
Publisher:"O'Reilly Media, Inc." - 2012-02-24

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