Secrets of Social Media Marketing

Secrets of Social Media Marketing

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qSecrets of Social Media Marketingq is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed qThe New Influencers: A Marketer's Guide to the New Social Media, q this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.Ita#39;s not surprising, then, that the marketers at camera makerNikonsaw opportunitywhen they wadedinto Flickr in 2006. Dozens of Nikonenthusiast ... When the company introduced its D80 digital cameras, it gave 16 ofthemto active Flickr users.

Title:Secrets of Social Media Marketing
Author: Paul Gillin
Publisher:Linden Publishing - 2008-11-01

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