Selling Blue Elephants

Selling Blue Elephants

4.11 - 1251 ratings - Source

Really great products and really huge successes dona€™t come from focus groups! And if you simply rely on trial and error, or guesswork, youa€™ll lose far more often than youa€™ll win. Now, therea€™s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants , RDEa€™s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they cana€™t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbella€™s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover a€œhow the world worksa€ in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers dona€™t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behaviorOnce, while waiting for a basketball game to start, Wallingford wrote a blog that caught our attention. ... Malcolm Gladwella#39;s article a€œThe Ketchup Conundrum, a€ mentioned earlier, together with Paul Grahama#39;s essay Made in USA, 15 which Graham wrote ... creating a great design is exemplified by the Steve Jobs iPod example.

Title:Selling Blue Elephants
Author: Howard R. Moskowitz Ph.D, Alex Gofman
Publisher:Pearson Education - 2007-04-11

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