Sport Marketing

Sport Marketing

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This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.In addition, over 14, 000 other Earnhardt collectibles were for sale on the online auction site eBay (nearly 10, 000 more than Michael Jordan items), including a $7, 000 limited-edition 59-inch (150-centimeter)-tall Snap-On tool box and aanbsp;...


Title:Sport Marketing
Author: Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Publisher:Human Kinetics - 2007
ISBN-13:

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