Strategic Marketing Problems

Strategic Marketing Problems

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This book is dedicated to the development of decision-making skills in marketing. The book introduces concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice. This cutting-edge collection of cases deals with issues encountered by well-known companies, such as Southwest Airlines, Proctor a Gamble, Colgate-Palmolive, Frito-Lay, and Pharmacia a Upjohn.those owned by public and private golf courses. The study described the application as follows: An individual owner of an electric golf cart almost always owns a battery charger for the vehicle. Golf courses typically own one charger for everyanbsp;...

Title:Strategic Marketing Problems
Author: Roger A. Kerin, Robert Allen Peterson
Publisher:Pearson College Div - 1998

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