Strategies for Success in Retail (Collection)

Strategies for Success in Retail (Collection)

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3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior a€” and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how todaya€™s shoppers really think, behave, and buya€b learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick BlattWith the knowledge gained from previous studies, POPAI undertook its next major channel research, a€œMeasuring Ata€“Retail ... and exploring the potential application of radio frequency identification technology (RFID) to retail marketing campaigns. ... In the first phase, shopper surveys were conducted; in the second, store audits were completed using both manual and RFID tracking. ... It was conducted by Prime Consulting Group with RFID measurement support from Goliath Solutions.

Title:Strategies for Success in Retail (Collection)
Author: Jagmohan John Raju, Z. John Zhang, Herb Sorensen, Rick DeHerder, Dick Blatt
Publisher:Pearson Education - 2011-01-04

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