Successful Marketing Strategy for High-tech Firms

Successful Marketing Strategy for High-tech Firms

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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.IBM and Airbus are well known for the flexible and innovative financial solutions they can propose to their customer in order to purchase their equipment. ... but also because the price of the repair is driven by the product value for the customer and not by the cost of the spare part or the ... Consequently, in 2003, Orange, Telefonica Moviles, T-Mobile, and Vodafone created the Mobile Payment Servicesanbsp;...

Title:Successful Marketing Strategy for High-tech Firms
Author: Eric Viardot
Publisher:Artech House - 2004-01-01

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