Summary : What Customers Really Want - Scott Mckain

Summary : What Customers Really Want - Scott Mckain

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Complete summary of Scott McKain's book: qWhat Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Craveq. This summary of the ideas from Scott McKain's book qWhat Customers Really Wantq shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organizations they do business with so the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the gap. This summary is a must-read for any business owner who wants to ensure that customers form a connection with the company and come back again and again. Added-value of this summary: a€c Save time a€c Understand key concepts a€c Expand your knowledge To learn more, read qWhat Customers Really Wantq and discover the key to connecting with your customers and providing a great customer experience.On the other hand, if you use that information to provide them with little things their kids will appreciate, your clients will take note. 2. Systematic empathy a€“ This simply means your employees know they can take the steps necessary to create anbsp;...

Title:Summary : What Customers Really Want - Scott Mckain
Author: BusinessNews Publishing
Publisher:Primento - 2014-10-14

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