The Business of Sharing

The Business of Sharing

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The 'sharing economy' is changing the rules of business. Why buy a hedge trimmer that you use twice a year? Why not borrow someone else's? Why leave your driveway empty all day while you're at work? Why not charge someone to park there while you're not using it? And if your business is selling hedge trimmers or parking a€“ or anything else people can share a€“ what do you do about it? Today, the sharing economy or 'collaborative consumption' lets people earn over $15 billion a year by renting and selling what they own: from cars and homes to money and time. And this is just the beginning. Fast-moving tech startups like Uber and Airbnb are disrupting huge sectors of the old economy, mobilising millions of micro-entrepreneurs in the process. Written by one of the business leaders of the movement, The Business of Sharing is an insider's guide to the sharing economy. From the boardroom of Sequoia Capital to 10 Downing Street, Stephany meets the powerbrokers pulling the strings in this new economy. And he meets the ordinary people cashing out. With colorful and revealing interviews with the sharing economy's top entrepreneurs and case studies of major brands, The Business of Sharing is the critically acclaimed guide to one of today's must-understand global trends.Indeed, when it comes to leveraging the crowd and access over ownership, Amazon is ahead of the game. On its a€œMarketplace, a€ ... Since its launch in 2007, Kindle has almost singlehandedly transformed the old paradigm of book ownership into one of book access. By 2010, Amazon was ... Swedish clothes retailer Haamp;M provides recycling facilities at its stores, again for any brand of clothes. In return, itanbsp;...

Title:The Business of Sharing
Author: Alex Stephany
Publisher:Palgrave Macmillan - 2015-03-09

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