The CRM Handbook

The CRM Handbook

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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.well-priced products will draw more customers, and they are expert at getting rid of nonproductive inventory. ... Companies such as high-end retailer Tiffany (www. simply use their Web sites as an additional means of luring people into their stores by providing add-on customer service and product-related information on, for instance, choosing a diamond. ... its Web site, allowing its Web shoppers to purchase their items by referencing the producta#39;s catalog item number.

Title:The CRM Handbook
Author: Jill Dyché
Publisher:Addison-Wesley Professional - 2002

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