The Essence of Marketing

The Essence of Marketing

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The Essence of Marketing presents an easy-to-understand perspective of what marketing is--and what it is not--in the real world. Dr. Bob Kimball starts where theory ends, and illustrates how old-time theories and practices have been turned on their ear by innovative professionals who understand how to reach their target market and build the consumer franchise. Seasoned marketing professionals and small business entrepreneurs alike will discover action-packed ideas to help them more successfully market their products and services, building a successful marketing strategy on the foundation of implementation and execution.I noted aquot;Weed Eateraquot; as a name that was synonymous with string trimmers. ... Ask a customer which product has top-of mind awareness in the low-cal, low-carb beer segment, and youa#39;re not going to have them give you a name eight syllables anbsp;...

Title:The Essence of Marketing
Author: Bob Kimball
Publisher: - 2006-01-01

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