The Product Managers Handbook, 3E

The Product Managers Handbook, 3E

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Previous editions sold more than 17, 000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channelscars that are distinctive and embody a certain personality or a€œfeela€ that would be consistent with future customer needs. ... products that are technologically advanced and perhaps offer good value but fall short of the expectations of sophisticated customers. Ford is one company that had early success with the external integration organizational concept. ... followed the market success of the Taurus: the Lincoln Continental, the Thunderbird Super Coupe, the Probe, and the Explorer.

Title:The Product Managers Handbook, 3E
Author: Linda Gorchels
Publisher:McGraw Hill Professional - 2005-11-28

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