The Social Embeddedness of Media Use

The Social Embeddedness of Media Use

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Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and other everyday life situations largely determine television use, and that the influence of short-term situational characteristics are often overlooked in person-centered explanatory models.In three empirical studies, the role of short-term situat.In K. Renckstorf, D. McQuail, and N. Jankowski (Eds.), Media use as social action : A European approach to audience ... Available ). Retrieved March 5, 2008 from: http:// SSE. (2006b). PhD. Programs.

Title:The Social Embeddedness of Media Use
Author: Henk Westerik
Publisher:Walter de Gruyter - 2009

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