Using Smart Cards to Gain Market Share

Using Smart Cards to Gain Market Share

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Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.With smart cards, systems can be designed to be scaleable, robust and inexpensive to manage. By adding intelligence at the card and terminal ... Speed is far more important than flexibility. Credit card processing protocols are designed to beanbsp;...

Title:Using Smart Cards to Gain Market Share
Author: Aneace Haddad
Publisher:Gower Publishing, Ltd. - 2000

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